Employees at Yardley ShopRite Work to Bid “Cheerio” to the Issue of Food Insecurity

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Image via Bucks Local News
ShopRite of Yardley associates Deborah Freiling (l) and Amy Praria point to their cereal box images

Two Yardley ShopRite associates have earned their way on a on limited-edition box of Cheerios, says a Bucks Local News report. 

Their portraits are featured in recognition of the collective $1 million that ShopRite employees raised for food banks. The campaign was part of an “End Hunger Together” initiative organized collaboratively by the cereal’s manufacturer, General Mills, and the supermarket. The ShopRite brand encompasses 50 East Coast stores, from Connecticut to Maryland. 

ShopRite associates collected donations onsite and in their neighborhoods nationwide. As well, they routinely asked customers to round-up grocery purchases to the nearest dollar, sending the overage to fight food insecurity. 

Yardley store associates Amy Praria of Levittown and Deborah Freiling of Trevose are featured on the box, which was unveiled at an in-store ceremony. The $500 prize money was delivered to the Bucks County Housing Group, which supports food pantries in both Doylestown and Penndel. 

“This past year we saw food banks working overtime as more families found themselves facing food insecurity during the pandemic,” said Rob Zuehlke, ShopRite’s manager of Corporate Social Responsibility. “We’re proud to be able to support these regional food banks in the Feeding America network and extend a sincere thank you to our hardworking associates and generous customers who sustain this annual contest and make a difference in our communities.” 

The full story is on Bucks Local News

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