Trevose-based Rita’s Italian Ice & Frozen Custard, the world’s largest Italian Ice concept, has introduced its latest Valentine’s Day flavor: Chocolate-Covered Strawberry Cream Ice.

The limited-time treat, inspired by the iconic Valentine’s Day dessert, takes the chocolate-and-strawberry pairing that has been long associated with the holiday and turns it into a cooler experience with an extra kick in Rita’s signature smooth Italian Ice.

Rita’s new version of the classic treat is fun and fuss-free, requiring no dipping, leaving no mess, and eliminating any waiting. The flavor made its debut at Rita’s shops on Feb. 2.

Rita’s is unveiling two new treats featuring the same flavor: the Chocolate-Covered Strawberry Gelati, made with layers of Chocolate-Covered Strawberry Cream Ice and Chocolate Frozen Custard topped with chocolate chips, and the Chocolate-Covered Strawberry Misto Shake, which mixes the same ingredients into a rich, indulgent drink perfect for on-the-go enjoyment.

“Chocolate-covered strawberry flavor is a Valentine’s Day classic, and we wanted to give fans that same iconic taste in a fun, frozen dessert form this Valentine’s Day,” said Carmela Hughley, SVP of Marketing Insights and Innovation at Rita’s. “This flavor captures everything people love about the tradition—rich chocolate, sweet strawberry, and a little indulgence—served the Rita’s way.”

Learn more about the Trevose-based treat company and its variety of offerings at Rita’s Italian Ice & Frozen Custard.

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