Trevose-based Rita’s Italian Ice & Frozen Custard is celebrating spring with a special collaboration and their annual free 6-ounce Italian ice giveaway across all its locations on Friday, March 20.
Along with its upcoming event, Rita’s has partnered with the iconic marshmallow brand PEEPS for a special mystery Italian ice flavor. The flavor will be available beginning March 20.
Customers can also enjoy the new PEEPS marshmallow topper to add to any treat for an extra bit of sweetness.
From Friday, March 20, through Sunday, March 29, customers will have the chance to participate in the Mystery PEEPS Italian Ice Flavor Guessing Contest.
Fans can submit their flavor guesses online at ritasice.com/peeps for the chance to win free water ice for a year and a Rita’s & PEEPS swag pack. All correct entries will be entered for a chance to win, with five winners selected.
“For so many people, Rita’s and the PEEPS Brand are tied to the simple joys and sweet memories that define spring,” said Carmela Hughley, SVP of Marketing Insights and Innovation at Rita’s Italian Ice & Frozen Custard.
She continued, “This collaboration brings together two iconic brands to create a Mystery Italian Ice that feels playful, nostalgic, and mysterious—all while encouraging guests to interact with each of the products in ways they never have before!”
Learn more about the beloved Trevose-based Italian Ice brand and their delicious menu at Rita’s Italian Ice.
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