Newtown Consultant Rohan Group on Restaurant Survival: ‘COVID Couldn’t Close Boston Market; Too Many People Love the Brand’

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Boston Market and its co-owned brand Corner Bakery Cafe, survived the pandemic well and are poised for market expansions.

Fortune estimates that in 2020, 110,000 food-service business shut down nationwide. Notably absent from those casualties, however, are Boston Market and Corner Bakery Café. The two brands benefited from the moxie of their owner, Jignesh “Jay” Pandya, and consultative services from the Rohan Group of Companies in Newtown. Neil Cote covered the survival for Vanguard, a legal online publication.

Boston Market and Corner Bakery Café not only navigated the pandemic, they’re poised to thrive.

Pandya’s attorney-advisor, Valentino DiGiorgio, classifies the past 20 months as “interesting” but navigable. “If you can manage your way through the storm, you can come out of it standing tall,” he said.

The tough times included an exodus of front-line employees and the supply-chain snags that slowed businesswes nationwide.

The growth plans are ambitious:

  • 25 new Boston Markets in 32 states
  • 170 additional Corner Bakery Café outlets in 23 states

The chains’ lasting power came via a small bump in takeout sales; however, most of their economic health resulted from use of third-party deliverers, menu tweaks toward more sandwiches and bowls, and cost cuts.

Sales, according to DiGiorgio, are now back to prepandemic levels.

“COVID couldn’t close Boston Market,” he said “Too many people love the brand.”

More on the Rohan Group vision of good times ahead for Boston Market and Corner Bakery Café is at Vanguard.

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