Doing Just Brine, This Local Pickle Startup’s Future Is Nothing Sour

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Brine Street Picklery
Images via Brine Street Picklery.
Brine Street Picklery
Image via Brine Street Picklery

The success of Brine Street Picklery in Norristown is becoming something its founder, P.J. Hopkins, can relish. Lisa Dukart uncapped the story for The Business Journals.

Hopkins got the idea for the business during a 2011 trip to New Orleans, where he was impressed by the pickled green beans served with Bloody Mary’s.

When he returned home, he toyed with various pickling recipes, until he had one he was confident in.

He launched his company in 2015 and brought in a barrel of friends to help get it off the ground.

They started selling at pop-ups and farmers’ markets and before long had started placing their products on the shelves of local retailers, such as Weavers Way Co-op in Ambler.

Their big break came in 2019 when the company landed a deal with Giant Food Stores. This put their product in 120 of the grocer’s outposts.

Today, Brine Street Picklery produces around 30,000 jars a year, compared with around 1,000 in its initial year in business.

And the revenue has followed.

“We’ve been growing at about a 50 percent clip for the past two years,” said Hopkins.

Read more about this unique startup in The Business Journals.

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