Anthony & Sylvan Pools, Doylestown, announced the exit of Mark Koide as chief executive officer. Koide led the residential swimming pool and spa builder for the past eight years.

His replacement is Tom Waldin, Executive Chairman of the company’s Board of Directors.

“On behalf of the Board of Directors, we thank Mark for his leadership — during which we enjoyed rapid growth — and wish him the best in his future endeavors,” said Waldin.

The firm also announced two promotions: Kevin Donaldson as its President of the New Pools Division and Jordan Schaeffer as its Vice President and General Manager of the Renovations and Aftermarket Division.

Waldin recognized their achievements as well, saying, ““We congratulate Kevin and Jordan and are confident that their integrity, demonstrated capabilities, and new initiatives — combined with our customer-focused philosophy and our outstanding team — will continue to maintain our leadership position in the industry.”

Previously, Donaldson served as Regional Vice President of the company’s Southeast and expansion markets, where his leadership delivered impressive growth and excellence in customer satisfaction.

Schaeffer has had various leadership roles in the company’s Aftermarket Retail and Service Operations. He now has expanded responsibilities for those businesses, as well as Anthony & Sylvan’s Renovations Division.

The 2021 corporate repositioning coincides with the 75th anniversary of Anthony & Sylvan Pools.

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