Bensalem Company That Manages Funerals, Cemeteries Renames and Rebrands Itself
A company in Bucks County, which focuses on the arrangements of funerals, is undergoing a major makeover to their public image. Jeff Ward wrote about the rebranding for WFMZ 69 News.
StoneMor, headquartered at 3331 Street Road in Bensalem, has renamed themselves Everystory Partners as part of their recent rebranding efforts. Specializing in the industry of funerals, cemeteries, and crematories, the company wants to display a more modern look to the “death care” industry.
Headquartered in Bucks County, the company has 389 locations in 24 states and Puerto Rico. The new name, along with a fresh take on the industry and their business practices, is an effort to make it less taboo and more approachable for everyone.
“The rebranding effort is more than just a name change,” said Lilly Donohue, Everstory Partners’ Chief Executive Officer.
“It reflects our values and our vision for the future. Part of modernizing this business means working to ‘destigmatize’ death care from both an employee and customer perspective.”
Read more about the company at WFMZ 69 News.
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