Clubhouse keeps gaining popularity, and it’s inspiring at the same time that it’s a time suck, though a potential lead magnet for entrepreneurs.
However, it is not just for entrepreneurs. There are clubs for job seekers, nonprofits, social media, hobbies, and vocational and personal interests. Seek, and ye shall find.
You will also find celebrities and influencers on the platform, but you must access it from an iPhone or an iPad. They do not have the platform ready yet for Androids.
So how do you find what you are looking for, specifically? It is not by hashtags. Clubhouse searches are based on keywords and emojis. Yes, that’s right, emojis. You get to have fun and show your creativity.
Don’t write in paragraphs on the platform, either. People’s eyes will glaze over. Short bullets, white space, and sections are what is happening in BIOs. People are creating sections through the use of lines with words or emojis:
__________ word __________ __________ emoji __________
The first three lines are the most critical, though. That’s where you want to pack it with keywords about what you do. The headline of 220 characters on LinkedIn is similar to the first three lines on Clubhouse.
After you create your first three lines on Clubhouse, go back to the magnifying glass at the top left and enter the keyword(s) you chose to see how you rank.
As you know, it’s a beautiful thing to be ranked on the first page of Google, and the same goes for Clubhouse.
So how do you determine your best keywords for these platforms? Do your research and test and tweak and modify accordingly. There are a couple of articles I previously wrote about keywords for LinkedIn here and here, so apply the same principles to Clubhouse.
Had I not participated in the Welcome Room, the Town Hall with the founders of Clubhouse, and a special club to discuss BIOs, I would never have known about what is termed as “knowledge bombs” regarding the BIO that people are dropping.
People freely share their expertise on this platform to gain followers on Twitter, Instagram, websites, LinkedIn, and other platforms. You can list the links in your BIO, but they are not clickable hyperlinks.
When you get to speak on the platform, people look at your profile, and you may gain followers. Also, you can ask for advice or share your own knowledge bombs in the areas of your expertise. Here are the latest statistics about Clubhouse.
You need to use your real first and last name, but your handle can either be your name or your branded handle that you use on other social media.
If you are not on Clubhouse yet, download the app from the app store and snag your handle. Someone you know may invite you in.
As you participate on the platform, you will get invites to invite others.
As previously mentioned in last week’s article, you may want to jazz up the background behind your profile picture for your Clubhouse photo. If so, check out Profile Picture Maker. Some folks are rebranding themselves on LinkedIn with this same more colorful photo, while others are not.
Have fun with those emojis!
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Missed the previous article? It was incorrectly named as Are You Part of LinkedIn’s Clubhouse? and should have been Are You Part of LinkedIn’s Clubhouse Conversation? Click here! For the record, LinkedIn and Clubhouse are two separate companies and people are posting about Clubhouse on LinkedIn using the hashtag #clubhouse.