Media
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Building a Local Public Relations Campaign Requires Using the Right Tool for the Right Job
My dad was an engineer for the U.S. Naval Shipyard in Philadelphia; he was part of a team that designed aircraft carriers. As such, his brain worked in a very methodical, precise way — even at home. When he would embark on a domestic improvement project or car repair, a go-to mantra to his sons was:…
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How to Hedge your Bets in the Big Gamble of Releasing Information to the Press
Last week, we discussed some of the organizational events that can trigger the issuance of a press release. As a recap, it must be timely information that a journalist’s readers will find valuable. Now that the decision has been made to go forward with a press release, how do you assure that it will get…
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‘Let’s Put out a Press Release!’ When to Make a Big Show of Your Firm’s News — and When Not To
In those corny movie musicals of times gone by, a group of kids — almost always headed by Judy Garland — in need of funds for some adventure or other would enthusiastically brainstorm: “Let’s put on a show!” From there, the barn magically became a stage, a full orchestra supplied accompaniment and the resulting extravaganza…
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BUCKSCO.Today Exists to Grow Our Affiliate Partners’ Businesses, Strengthen Communities
Since launching BUCKSCO.Today in December, we have carved out an important niche as a vehicle for sharing positive, upbeat stories that affirm why Bucks County is routinely ranked as one of the most desirable places to live in all of America. While we are flattered when someone calls us a “news site” or “online newspaper,”…
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2021 Keystone Media Contest Lauds the Journalistic Excellence of Bucks County Community College’s Student Newspaper
The Centurion, the student newspaper of Bucks County Community College, won a record 17 awards in the statewide 2021 Keystone Media contest. The recognition is especially notable because COVID-19 restrictions forced the staff to work from home. Students won awards for articles and news videos on everything from student government elections and a shooting in…
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Kathy Hacker, Wynnewood Resident and Longtime Writer and Editor of The Philadelphia Inquirer, Passes Away Aged 71
Kathy Hacker, a Wynnewood resident and a longtime writer and later editor of The Philadelphia Inquirer, died on January 12 aged 71, writes Gary Miles for The Philadelphia Inquirer. Hacker fell in love with writing in high school, where she wrote for the school newspaper and yearbook. She graduated from Ephrata High School as a…
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