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How to Keep Your Side Hustle on the Down Low While Working a W-2
With rising prices, unexpected layoffs, and increasing financial uncertainty in today’s economy, having just one income stream may not be enough. Starting a side hustle or small business can be a smart way to build a financial safety net—just in case you get that dreaded call from HR. But what if you’re working full-time in…
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Mastering LinkedIn Titles for Entrepreneurs, Job Seekers, Professionals, Nonprofits & Terminal Degrees
Let’s discuss LinkedIn titles for entrepreneurs, job seekers, employed professionals, nonprofits, and terminal degrees. LinkedIn is a treasure trove database, so use it if you want to be found. Entrepreneurs As an entrepreneur, you decide your path for key titles and keywords but also note the tips provided in the sections below. I don’t understand…
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How Do You Stand Out In Job Applications?
How do you stand out in job applications? Preparation is key! To start, develop a solid base resume that you can tailor to every job application. Once you have well-written content on a resume, you can utilize that to start building the experience section of your LinkedIn profile. Why invest time and energy into crafting…
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What to Know About Bullet Points on Resumes & LinkedIn
Bullet points are easier to read than dense text because they break information into digestible chunks, allowing the eye to skim and scan quickly. The brain can process bulleted text faster than a paragraph of dense text. Each bullet point can highlight a key idea, reducing cognitive load and eliminating the need to sift through…
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How to Verify your LinkedIn Profile for Free
How do you get verified on LinkedIn? What are the benefits of being verified? Are there any disadvantages? What could go wrong in the process? LinkedIn updated its knowledge base article on this topic within the past week. Did you know you can verify your LinkedIn profile using biometrics at no cost? Suppose you have…
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Transitioning from a Federal Job or Other Layoff
How do you transition from a Federal job to the corporate world or any job loss or layoff forcing a career transition? What are your options, challenges, and opportunities, and how do you gear up quickly while exercising adaptability and resilience? Will you be making a Career Pivot, which is shifting within your existing industry…
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How to Write a Skimmable, Scannable, & Impactful About Section on LinkedIn
Is your LinkedIn About section skimmable, scannable, and impactful or are there a bunch of paragraphs of black text that very few people may read? We are inundated with torrents of content every day and visitors to your LinkedIn profile will probably want to skim and scan the content quickly. Moreover, when they look at…
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Maximizing LinkedIn for Nonprofits: Tips to Find Volunteers & Boost Engagement
LinkedIn isn’t just for job seekers and businesses — it’s also a powerful tool for nonprofits to connect with potential volunteers, board members, and supporters. Whether you’re recruiting for National Volunteer Month in April or need help year-round, LinkedIn and social media platforms can significantly expand your nonprofit’s reach. Here are some strategies to leverage…
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How to Craft a Memorable LinkedIn Headline Step-by-Step
How can you craft a memorable LinkedIn headline that stands out, sets you apart, and leaves a lasting impression? How can you be unique and memorable? When creating a headline, think about your future-forward position. Will you be making a Career Pivot, shifting within your existing industry or field, or a Career Reinvention and changing…
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LinkedIn Pitfalls Entrepreneurs Should Avoid
LinkedIn is a powerhouse platform for professional networking, offering unmatched potential for entrepreneurs to expand their reach and forge meaningful business relationships. However, navigating LinkedIn can sometimes be a double-edged sword. Missteps on this professional network can impede your progress and tarnish your entrepreneurial image and reputation. Every entrepreneur should avoid some common LinkedIn pitfalls…
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Crafting Credibility: How LinkedIn Company Pages Boost Your Solo Business
Having a LinkedIn Company Page offers numerous advantages for solopreneurs, entrepreneurs, freelancers, and self-employed consultants, and here’s why. Establishing a presence with a LinkedIn Company Page can be beneficial for the following reasons: 1. Professional Branding: A LinkedIn Company Page provides a platform to showcase your professional brand apart from your personal profile. This distinction…
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Balancing Your LinkedIn Profile and Resume
Regarding professional branding and career management, your LinkedIn profile and resume are two of your most essential tools. While they both showcase your professional experience and skills, they are often used in different contexts and can thus serve various purposes. Here’s a detailed look at some pros and cons of making your LinkedIn profile mirror…
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Live Steaming for Speakers, Trainers, & Nonprofits
There is so much to learn about Zoom and other third-party streaming options, so I asked Christopher G. Johnson to co-author another article. He’s a wealth of information! So many of the community members in the Thought Leadership Branding Club, including Christopher and me, were disappointed when LinkedIn discontinued LinkedIn Audio in December 2024. We…
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Volunteer or Participate in MLK Day Events
The 30th Annual Greater Philadelphia Martin Luther King Day of Service, the nation’s first and largest King Day of Service, happens on January 20th. Girard College is the celebration site for King’s vision of The Beloved Community, “where all people work for justice, diversity, peace and freedom, without poverty, hunger or hate” (GlobalCitizen365, 2025). The…
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Mastering Virtual Backgrounds and Filters in Zoom
Most everyone has used Zoom since the pandemic, but have you mastered virtual backgrounds and filters? I interviewed Zoom expert Christopher G. Johnson for advice. Who is Christopher G. Johnson? He is a LinkedIn Top Voice and virtual event producer, public radio producer, live event announcer, and audiobook narrator. If you need to know how…
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Have You Set Your 2025 LinkedIn Goals?
As 2024 draws to a close, it’s the perfect time for professionals and businesses to review their LinkedIn activities and plan for a more impactful presence in 2025. Whether you’re seeking to boost your visibility, discoverability, or credibility through LinkedIn, understanding the who, what, when, where, why, and how of your past posts and activity…
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The Power of Employee Referrals: Strengthening Teams from the Outside
To attract top talent, companies continuously explore different avenues—job boards, job postings, social media campaigns, and recruitment agencies. However, the employee referral program is one of the most effective yet often underutilized strategies. Employee referrals have long been recognized for their effectiveness in filling vacancies faster and bringing in candidates who last longer and are…
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Unveiling the Hidden Job Market: Strategies for Success
The hidden job market refers to job opportunities not advertised or publicly posted on job boards. This segment of the job market can be substantial, often encompassing a wide range of positions across industries that are filled through networking, referrals, and direct recruitment. Understanding how navigating this elusive market can significantly enhance your job search…
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