Most everyone has used Zoom since the pandemic, but have you mastered virtual backgrounds and filters? I interviewed Zoom expert Christopher G. Johnson for advice.

Who is Christopher G. Johnson? He is a LinkedIn Top Voice and virtual event producer, public radio producer, live event announcer, and audiobook narrator.

If you need to know how entrepreneurs can use Zoom’s virtual backgrounds and filters effectively, here are Christopher’s tips.

Q: Why should entrepreneurs consider using virtual backgrounds in Zoom meetings?

A: Virtual backgrounds can help you project professionalism and maintain brand consistency, even when working from a less-than-ideal physical space. They allow you to present a polished image to clients and collaborators, essential in building trust and credibility. They’re a great way to subtly reinforce your brand identity by incorporating your logo or brand colors.

Q: What are some common mistakes to avoid with virtual backgrounds?

A: One of the biggest mistakes is using a background that’s too busy or distracting. Your background should enhance, not compete with, your presence on screen. Another issue is poor lighting or inadequate hardware, which can cause glitches or make the background look unnatural. Lastly, avoid using default or overused backgrounds—they lack personality and won’t help you stand out.

Q: How can entrepreneurs create custom virtual backgrounds?

A: Start with a high-resolution image sized correctly for Zoom (1920×1080 pixels). Incorporate your branding elements, like your logo, tagline, or a subtle pattern that reflects your business. Tools like Canva or Adobe Express can make this process easy. Just make sure your design is professional and not overly cluttered. Just like making a LinkedIn banner, here are some basic step-by-step instructions for Canva. Just create a custom size of 1920×1080.

You can also open Canva and search “Zoom Virtual Background” for pre-made templates and add text, your logo, or other graphics. Download the image and upload it to Zoom. Adjust the transparency of the image if you want to create an overlay.

Q: How can filters and overlays enhance an entrepreneur’s Zoom experience?

A: Filters and overlays can add a touch of personality or fun to your meetings without being unprofessional. Overlays appear in front of the speaker and can display elements like your name, title, or call-to-action. Use cases for overlays include authors showcasing their books, displaying QR codes to direct viewers to websites, or providing visual emphasis on key points during a presentation. Virtual backgrounds, on the other hand, are behind the speaker and give a professional or branded environment without requiring physical adjustments to your workspace.

Q: Are there scenarios where virtual backgrounds or filters might not be appropriate?

A: Yes, specific contexts require a more natural and authentic approach. For example, a virtual background might feel impersonal if you’re having an informal meeting or connecting with a small team. Similarly, avoid flashy filters or overlays in high-stakes meetings, like investor pitches or client negotiations, or any situation where the virtual background or overlay distracts from the intended message.

Q: What’s the best way to test virtual backgrounds and filters before a meeting?

A: Always schedule a tech check! Open Zoom and experiment with different backgrounds and filters to see how they look under your current lighting conditions. Record a short video to assess how everything appears on camera. This proactive approach helps you avoid any surprises during the actual meeting.

Q: Any final tips for entrepreneurs wanting to up their Zoom game?

A: Think of your Zoom setup as an extension of your personal brand. Invest in a good webcam, microphone, and lighting. Use virtual backgrounds and filters strategically—they’re tools to enhance your presence, not distract from it. And don’t forget to regularly update your backgrounds and overlays to keep them fresh and aligned with your brand.

Q: Where can entrepreneurs learn more about mastering virtual events?

A: Christopher is always happy to help! You can connect with him on LinkedIn at Christopher Johnson or visit his company, Calm Clear Media, for resources and consultations tailored to your virtual event needs. Also, subscribe to his LinkedIn newsletter for valuable tips.

Stay tuned for a future article on live streaming from Zoom and other platforms!

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