From Lilly Pulitzer to her own label, Jane Winchester Paradis has spent decades building a career in fashion. Now, she’s found some powerful partners to help take her jewelry brand to the next level.
Jane Win, Paradis’s Wayne company, has closed two investment deals designed to fuel its next stage of growth, reports Nishanth Bhargava for the Philadelphia Business Journal.
Watchmaker Timex and e-commerce investment firm Digital Fuel Capital each acquired a piece in the brand, with Radnor-based NewSpring Capital also taking an equity position and providing subordinated debt. Terms of the deal were not disclosed.
Paradis built Jane Win from two decades of fashion design and marketing experience across some of fashion’s biggest names, including Lilly Pulitzer, Calvin Klein Cosmetics, and Barneys New York.
Since its 2017 launch, the brand has grown into a Main Line staple with a devoted following and national reach, staking out space in the “affordable luxury” jewelry market.
It is best known for its signature coin pendants, which sell on the company’s website from $198 to $3,498, with most bestsellers landing between $190 and $330. The line has expanded over the years to include earrings, necklaces, and bracelets.
With roughly 90 percent of company revenue coming from direct-to-consumer sales, Digital Fuel Capital’s e-commerce playbook is a natural fit. Meanwhile, Timex offers a more practical route with reliable access to precious metals at a time when gold prices have skyrocketed since Jane Win’s founding.
For the watchmaker, the investment is part of a deliberate expansion into adjacent lifestyle categories.
“Jewelry is a natural adjacency to watches, with strong overlap in design, sourcing and consumer positioning,” said Timex Group CEO Tobias Reiss-Schmidt. “Jane Win brings a distinctive consumer brand with strong emotional resonance.”
Jane Win operates out of office and showroom space in Wayne with a team of 14.
Read more about how Jane Win plans to use the investment and what could come next for the company at the Philadelphia Business Journal.
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