The newly opened UrbanSun in Doylestown, the sister store of Serendipity Shops on Main Street, caters mainly to younger shoppers, writes Ed Doyle for TAPinto Doylestown.

Nicole Beltz, who co-owns both stores, and her business partner Ryan Miller noticed an increase in young shoppers on the streets of Doylestown. Their growing presence at Serendipity, which sells merchandise for a wide audience, convinced the pair that young people needed a store aimed specifically at them.

“The kids and teens had really been just buying so much that it was taking over Serendipity,” said Beltz. “We wanted to have a space where our younger shoppers could have more offerings and more space to explore without completely taking over Serendipity.”

The new shop, which has been open for two weeks, offers a wide range of products geared toward younger shoppers, from clothing and jewelry to accessories and gifts. Many of the items are priced under $20.

According to Beltz, surf jewelry is always a big seller, but the UrbanSun brand, created specifically for the new shop, is also quickly becoming a favorite.

The brand is aimed at evoking images of Doylestown (Urban) along with images of positivity and brightness (Sun).

Read more about the products offered in UrbanSun in TAPinto Doylestown.

More about Doylestown