During the past NFL season, the Philadelphia Eagles valuation was set at $8.3 billion, but that value is set to soar much higher after winning Super Bowl LIX, writes John George for the Philadelphia Business Journal.
According to industry experts, winning the Super Bowl is always a boom for NFL teams, as it generates more buzz and interest around the franchise. This is especially true given that the Super Bowl is a draw in both the United States and internationally.
“A team can increase their fan base tremendously, I’d estimate by as much as 50% by just making it to the Super Bowl and maybe by 65% if they win,” said Joseph Kettell, senior managing director of Appraisal Economics Inc.
He estimated that getting the Super Bowl can increase a team’s value by billions over time.
With the Eagles’ 40-22 Super Bowl win over the back-to-back defending Super Bowl champion Kansas City Chiefs, Eagles owner Jeffrey Lurie and the team’s new minority owners are likely to see value increases.
The Eagles’ value has increased substantially over the years.
Prior to Lurie’s most recent minority stake deals, the team was valued at $6.6 billion, eighth-highest in the NFL and 14 percent higher than the previous season.
Read more about the Eagles’ increased valuation at the Philadelphia Business Journal.
_____
Editor’s Note: This post was originally published on PHILADELPHIA Today in February 2025.
