Another massive monument will soon grace the roads of Bucks County, with local advertisers eyeing the upcoming structure. Damon C. Williams wrote about the new structure for the Bucks County Courier Times.

A 40-foot sign, with a digital screen and clock, is set to be erected in Bensalem in the near future. Once established as a finished product, the sign will sit near the Street Road intersection with Hulmeville Road across from Fisher’s banquet hall.

Plans for the new sign were initially rejected by township officials back in April. However, Premier Media recently appealed the decision, as many feel the new sign would add a bit of color and advertising flair to to the surrounding area.

This is not Bucks County’ first major monument. In the last few years, a giant letter M has stood in nearby Middletown Township.

Read more about the upcoming sigh at the Bucks County Courier Times.