The summer retail business usually focuses on shops selling bathing suits, tees, and sandals. But at Conshohocken’s Flocco’s Shoes, Clothes, and Formalwear, summer (at least from July forward) means back-to-school outfits, even as early as mid-July. Katherine Scott zipped up this specialty shop’s retail details for 6abc.

Aug. at Flocco’s is something like Christmas Eve in a mall: Shoppers pressed for time and in need of specific items muscle into the store to outfit their soon-to-return-to-class students.

Vincent Flocco, grandson of the business’ founder, feels the annual flurry: “It’s been ramping up,” he observed.

And the pace doesn’t end the day after Labor Day; Flocco reports that sales generally stay brisk well into fall.

The store has served generations, and those former students outfitted there return with their own offspring.

Cassandra Sabia, for instance, was buying shoes for her two sons. “We always came here for everything,” she said, describing her deep ties to the retailer. “I grew up coming here.”

Customer Adrienne Hall of Royersford appreciates the attentive service. “He gets measured,” she said of her son. She finds assurance that what she purchases will not only fit but also “…last throughout the school year.”

The store has been serving customers since 1926, when it primarily sold shoes. By 1970, it had expanded its merchandise and landed in is present location, where it remains to this day.

More on Flocco’s Shoes, Clothes, and Formalwear is at 6abc.