As 2024 draws to a close, it’s the perfect time for professionals and businesses to review their LinkedIn activities and plan for a more impactful presence in 2025.

Whether you’re seeking to boost your visibility, discoverability, or credibility through LinkedIn, understanding the who, what, when, where, why, and how of your past posts and activity can set the stage for future success.

Here’s how to conduct a review and strategize for the coming year.

Who: Analyze Your Audience

Understanding who engages with your content is not just a task, it’s a key to building meaningful connections. Analyze your post metrics to identify who comments on, likes, or shares your posts. Are they peers, industry leaders, potential clients, or recruiters? Tailoring your 2025 content to better meet the needs and interests of your primary audience will increase engagement rates and expand your network to foster better connections where you can start building relationships.

What: Assess Your Content Types

Reflect on the types of posts that garnered the most interaction. Did your audience prefer articles, quick tips, company updates, or visual content such as infographics or videos? Review the topics you covered and identify which resonated most with your audience. This analysis will guide you to produce more of what works, potentially incorporating thought leadership pieces that position you as an expert in your field.

When: Timing Is Everything

The timing of your posts significantly affects their visibility. Examine the performance of your posts at different times of the day and week. Look for patterns that indicate peak engagement periods, which are times when your audience is most active and likely to see and interact with your posts. Planning your posts for these optimal times in 2025 can help maximize your reach and interaction. Posting on Tuesdays and Thursdays will improve the post performance, versus other days of the week.

Where: Leverage Different Features

LinkedIn offers various features such as posts, articles, videos, and even live sessions. Which platforms within LinkedIn have driven the most engagement for you? For instance, have your articles or newsletters attracted a larger audience? Or do your shorter posts lead to more conversations? Decide where to focus your efforts based on what has proven most effective. Here are 57 post ideas to get you going!

Why: Clarify Your Objectives

Each post should have a clear purpose. Whether it’s to share knowledge, update your network about career moves, or promote a service, having a clear objective in mind helps measure the success of each interaction. Review your posts to ensure that they align with your professional goals and make adjustments to enhance your message in 2025.

How: Optimize Engagement Strategies

Engagement doesn’t happen by accident. It’s the result of strategic planning and active participation. Evaluate how frequently you interact with others through comments and shares. Consider adopting a more proactive engagement strategy by initiating and leading conversations. This engagement requires setting aside time daily to comment on posts in your feed, participating in groups, or starting conversations with new connections.

Evaluating Your 2024 LinkedIn Performance

There are some powerful AI tools that you can use to gain an understanding of your performance in 2024. One such tool is a LinkedIn Rewind from Coauthor, which provides a summary of your performance, and the other is Cleve.ai, a more detailed performance review tool. These tools empower you with the insights you may need to make informed decisions for your 2025 LinkedIn strategy.

Conclusion

As you plan your goals for 2025, integrating these insights will enhance your LinkedIn strategy, making your profile not just a resume but a dynamic component of your professional journey. Remember, consistency is key. Optimizing your profile to build your personal brand and regularly updating it, refreshing it, posting thoughtfully, and engaging genuinely with your connections will ensure that your LinkedIn presence in 2025 will create visibility, credibility, and discoverability.

Did you read the previous article? The Power of Employee Referrals: Strengthening Teams from the Outside

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