Newtown’s Alex Cooper Adds Unwell Hydration to Her Empire

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Alex Cooper in a boardroom holding a can of Unwell.
Image via Unwell.
Newtown native Alex Cooper, host of the most listened to podcast amongst women globally, Call Her Daddy, adds Unwell Hydration to her entrepreneurial empire.
Unwell Hydration Promo image.

Newtown native Alex Cooper, host of the most listened to podcast amongst women globally, Call Her Daddy, and founder of The Unwell Network, recently added Unwell Hydration to her entrepreneurial empire.

“Women are often expected to juggle multiple roles and be everything to everyone, which is why I wanted to create a hydration drink that helps replenish what we give out,” said Alex Cooper.

“Hydration, however, is a universal need, and that’s what truly matters – a drink that supports wellness for everyone, regardless of who you are.”

The drink is currently available in three flavors: Strawberry, Mango Citrus, and Orange Hibiscus. It was designed to help fit a variety of moods and vibes by serving up rapid hydration.

Unwell Hydration drinks are made with flavors and colors from natural sources. Each bottle contains more than 700mg of electrolytes, a B-complex vitamins bland, and a green coffee extract.

The drinks will be available exclusively at Target stores and on Target.com starting on January 1. The brand will then be gradually expanded to additional retailers across the nation over the next year.

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