Sojo Industries, founded in 2021 by Barak Bar-Cohen and Steve Rubin in Bristol, wants to corner the variety pack package segment for the beverage industry, writes Ryan Mulligan for the Philadelphia Business Journal.

Bar-Cohen and Rubin, the two former C-suite executives, are using their joint experience in the logistics, technology, transportation, and beverage industries to achieve that goal.

Bar-Cohen was previously chief operating officer at Bai, the antioxidant beverage brand. That is where he first noticed the booming demand for variety packs. However, the process of creating such packs can be extremely complicated, as different end products can be scattered across warehouses throughout the country.

So to streamline operations, Bar-Cohen decided to use robotics – which is how Bai was making its packs so efficiently – but to also turn the packaging operations mobile by taking robots to beverage warehouses.

The system is working. The company recorded just under $4 million in revenue for its first year of operation, the number it is on track to triple or quadruple this year.

“We have all of the major beverage brands that you can think of [as customers],” said Bar-Cohen.

Read more about Sojo Industries in the Philadelphia Business Journal.

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