Doylestown resident Don Brown, a former engineer, has been relying on billboards to draw attention to his search for a life-saving kidney, writes Bo Koltnow for WFMZ 69 News.

“My life depends on it,” he said.

The 75-year-old has had nearly 100 billboards since late last year from downtown Philadelphia to Times Square in New York City. All of them making a plea for a kidney donation.

“I have kidney disease and I had one kidney removed so I’m functioning on one kidney that is very badly diseased,” he said.

His creative campaign aims to help him avoid dialysis and possibly death.

Every year, more than 100,000 U.S. citizens are on a kidney transplant waiting list, while only 6800 donations take place. Brown said that his chance of getting a match equals finding a needle in a field of haystacks.

Ned Brooks, who started the National Kidney Donation Organization and donated a kidney in 2015, said that any way of reaching out to people is great.

“We’ve seen people get donors by wearing sweatshirts at baseball games,” he said. “You’re only limited by your imagination as to how you reach out to people.”

Read more about Don Brown in WFMZ 69 News.

_____