Once the logo for a government program, the creation of one Bucks County artist eventually became the symbol of a beloved football team. Staff writers for Todd Radom Design wrote about the local artist and his creation.

Charles T. Coiner, a graphic designer from Mechanicsville who worked for the Philadelphia-based N. W. Ayer & Son advertising agency, created the logo for the National Recovery Administration, a New Deal program implemented by the United States government.

The logo, a blue eagle, solidified the famous bird as a symbol of American prosperity and hope. Coiner, who worked in the Philadelphia region, made in impact on the founders of the Philadelphia Eagles, who wanted to create a team whose name and symbol evoked the same meaning.

Flash forward to 2023, and the team’s logo has changed many times, now a simple yet stark eagle’s head. As the team makes their way to the Super Bowl, known the deep American roots of the symbol and name will hype up any hardcore fan of Philly’s favorite team.

Read more about Coiner at Todd Radom Design.