A Warminster native was one of several people who were recently interviewed about the efficacy of Busch Light’s marketing. Kate Bernot wrote about the local beer fan in Good Beer Hunting.

As inflation begins to take its toll on the beer industry, many consumers are still taking notice of popular brands’ marketing and branding strategies, something that has a greater impact on sales than the companies’ values.

One of those consumers is Michael Starnes, a 23-year-old Warminster native and graduate of William Tennent High School. Starnes talked about how the branding of the beverages is something he took notice of before becoming a fan.

“I really like [Busch Light’s] packaging; it stands out,” Starnes said. “All their merch and Instagram giveaways, how they really engage with their followers … they’re all-around a pretty awesome brand.”

Working in finance in the Philadelphia area leaves Starnes outside of the brand’s main demographic. But since trying the beer based off the marketing, he has become a fan; he even stocked up on their apple-flavored drink before it went out of season.

Read more about the success of the widely known beer brand in Good Beer Hunting.