Scrub Daddy, with its origins in Folcroft, Delaware County, continues to expand and refine its TikTok presence, partnering now with other companies to produce content, writes Katie Krzcaczek for The Philadelphia Inquirer.

On Tuesday, more than four million TikTok viewers watched a romance unfold between Scrub Daddy’s smiling sponge mascot and Duo, the owl mascot of the language-learning app Duolingo.

The collaborative 30-second TikTok video was seen by Scrub Daddy’s 1.4 million followers and Duolingo’s nearly four million.

Scrub Daddy CEO Aaron Krause said TikTok has spread the Sponge Daddy brand to new audiences that traditional marketing doesn’t reach.

“For the last two years, people were home cooking, cleaning three times a day and they have plenty of time to sit and look at videos on their phones,” Krause said. That’s meant interest in cleaning products has gone through the roof, “and we’ve been right there with the engaging TikToks.”

TikTok is also extremely useful as a data tool. If two million people watch a video, the company can track how many TikTock users who saw the video went to the company’s Smile Shop to make a purchase.

“You can’t get that kind of data anywhere else,” said Krause.

Read more at The Philadelphia Inquirer about Scrub Daddy’s continued success with TikTok.