Because Even Upscale Plates Need Silverware, Bristol-based Lenox Corporation Acquires Oneida

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Lenox Corporattion, Bristol, acquires Oneida
Image via Ryan Kneller at The Morning Call.
Although the retail arm of the Lenox Corporation ceased operations in 2020, online sales for the brand continue.

Lenox Corporation, headquartered in Bristol, acquired all existing Oneida Consumer LLC branded tabletop products for an undisclosed sum. The two companies, both owned by the private equity firm Centre Lane Partners, have been separate and independent entities. Now, they will serve as complimentary brands under the Lenox label. 

The Oneida acquisition strengthens Lenox’s grip on the flatware business, given its purchase of Hampton Forge in January. 

“All of these great brands have served as industry leaders in their respective categories, reaching a broad consumer base,” said Bob Burbank, CEO of Lenox Corporation. “As one family, our products are sold to thousands of retailers including specialty and department stores, mass merchants, warehouse clubs and grocery stores across the U.S., Canada and international markets worldwide. 

“This new combination of brands and array of products will create unprecedented growth opportunities within our existing customer base, and open new distribution world-wide. 

“We are delighted to welcome Oneida and its array of flatware, dinnerware and cutlery products into the Lenox family,” he concluded. 

From the Oneida side, Mark Eichorn, CEO, stated: “I believe the combination of these two iconic brands creates a truly dynamic consumer product company. With [its] brand management expertise and product and supply chain knowledge … I believe that Lenox is the ideal steward for the Oneida brand.” 

More on this deal is available at Lenox

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