Rothman Orthopaedics has launched its newest marketing campaign — entitled “Your Mobility, Our Mission” — designed to highlight the internationally recognized institute’s commitment to restoring movement and improving the quality of life for patients of all ages.
“Throughout our offices, our providers see a wide range of patients across different generations, the commonality between most of them being their passion to stay mobile and engaged in an activity they love,” said spine surgeon Dr. Alexander R. Vaccaro, the President of Rothman Orthopaedics. “With our new campaign, we’re excited to showcase our mission to restore the mobility of those in our communities and get them back to whatever they enjoy — whether it’s running daily, golfing weekly, or gardening with their kids. Getting back their mobility is our mission.”
Philadelphia-based Rothman sets the global standard for the provision of musculoskeletal care, and its “Your Mobility, Our Mission” campaign focuses on its dedication to helping patients regain their ability to move comfortably — no matter their age, lifestyle, or physical limitations. The campaign has been in development for several months, with Rothman’s marketing team working diligently to script, storyboard, and produce commercials that reflect Rothman’s mission to provide high quality, compassionate, and affordable musculoskeletal care that is grounded in evidence-based medicine.
By blending powerful storytelling with the organization’s cutting-edge technology, extensive research capabilities, and specialized orthopedic expertise, the campaign aims to connect with patients at every stage of life.
The commercials showcase individuals from various backgrounds and age groups overcoming mobility challenges and returning to their favorite activities. From a teenage athlete stepping back onto the soccer field after knee surgery to a retiree returning to their weekly golf game following a hip replacement, the campaign brings Rothman’s mission to life.
Rothman’s commitment to the community is reflected in its extensive reach across 32 offices and 70 surgical facilities throughout Pennsylvania, New Jersey, and Florida. Patients receive specialized care from experts across 10 orthopedic disciplines, including:
- Hip
- Knee
- Spine
- Sports Medicine
- Shoulder & Elbow
- Foot & Ankle
- Hand & Wrist
- Physical Medicine and Rehabilitation
- Oncology
- Trauma & Fracture care
Rothman Orthopaedics has long been recognized for its outstanding clinical care, research, education, and technological advancements. The organization has earned national and regional recognition for its exceptional medical expertise, with its physicians frequently named “Top Docs” in the field of orthopedics.
Rothman’s dedication extends beyond the clinical setting, with extensive partnerships supporting professional, collegiate, and community sports teams. As the official team physicians for the Philadelphia Phillies and Orlando Magic, Rothman brings specialized expertise to elite athletes. The organization also partners with more than 40 college and high school athletic programs, including Drexel University, Saint Joseph’s University, and Villanova University.
In addition to sports partnerships, Rothman actively supports more than 100 corporate and community organizations, including the Philadelphia Eagles, Center City District, and the Rothman 8K, reinforcing its dedication to promoting movement and wellness across the region.
Learn more about how Rothman Orthopaedics is improving the lives of its patients.
