Nike To Open First Jordan Brand World of Flight U.S. Store in Center City
Nike is planning to open its first U.S.-based Jordan Brand World of Flight Store in Center City, writes Tom Dougherty for CBS News Philadelphia.
The company submitted documents to the Philadelphia Historical Commission to confirm its plans to open the new store at 1617 Walnut Street in Rittenhouse Square.
The building has nearly 7,000-square-feet of space among two floors, and was built in 1921.
In the filing, Nike’s developer MBH Architect detailed its plans to install new doors on the building’s first floor and replace the French door on the second floor with plate glass windows.
The plan would also add Jordan signage to the building.
“The design concept for Jordan’s World of Flight Philadelphia is inspired by the intersection of Philadelphia Historical Architecture and Jordan Brand,” wrote Michael Kouvaris of MBH Architects.
The first World of Flight store opened in Milan, Italy, in December 2022. A second such store opened in Tokyo, Japan, this past March, while a third World of Flight store opened in Seoul, South Korea, last June.
“World of Flight is at the forefront of streetwear and basketball culture, inspiring deeper consumer connections and a platform to demonstrate the universal language of the Jumpman,” a Nike news release reads.
Read more about the new World of Flight store coming to Center City in CBS News Philadelphia.
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