Penn Community Bank, the largest mutual bank in eastern Pennsylvania, has been selected by Business Intelligence Group as a recipient of the organization’s Public Relations and Marketing Excellence – External Campaign of the Year Award.

The bank’s marketing department was recognized by the panel of business executives for its expansion of the ongoing “Start. Grow. Stay.” campaign.

The initiative for the first time introduced the bank to a regional audience stretching from the Lehigh Valley to Philadelphia by utilizing a multi-channel approach, including TV, digital, print, and experiential marketing efforts.

“Penn Community Bank has shown to the business world [how] a group of creative and business-minded people can help solve real challenges to meet clients’ needs,” said Maria Jimenez, Chief Nominations Officer of the Business Intelligence Group.

“We are so proud of all of our winners and congratulate them all for their successes.”

“The goal of this campaign is threefold: to introduce Penn Community Bank to a growing and diverse audience, to clearly share our consumer and business banking and lending capabilities and integrate new neighborhoods into the bank’s signature focus on building thriving communities from Philadelphia to the Lehigh Valley – and everywhere in between,” said Bernard Tynes, Penn Community Bank Chief Marketing & Impact Officer.

“At the heart of our campaign is the unwavering commitment to authenticity. We’re proud to continue to build upon our legacy of service and honored to receive this national recognition for reaching our customers and communities.”

Read more about the bank’s marketing campaign at Penn Community Bank.

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