Penn Community Bank has sharpened its long-standing, deep-seated commitment to the neighbors and families it serves in a business initiative branded “Greater-Good Banking.”

Bernard Tynes has been promoted to EVP/Chief Marketing and Impact Officer to lead the effort.

His repositioning is part of an institutional realignment of top executives and departments to meet the changing needs of customers and expectations of corporate citizens. The executive role combines and expands responsibility and oversight of several existing initiatives and teams, while more clearly focusing the bank’s commitment to meaningful impact on communities across the region.

“Greater-Good Banking is the idea that a financial institution is more than products and services. [It is] a vehicle to support the greater good by helping individuals, families, businesses, and communities thrive,” explained Tynes. “This values-driven mission can been seen in [our] organization’s mutual structure, how it communicates its offerings, and its commitment to giving five percent of our net income back to the community.”

He verified the Penn Community bank dedication in taking this responsibility seriously, using it as a catalyst to increase the institution’s role in its markets.

“More than just advertising Penn Community Bank’s capabilities or presenting big checks to community groups, we’re changing how we define impact and finding new ways to uplift customers and communities,” said Tynes.

“Thanks to the organization’s forward-looking strategy and strong culture, we’re positioned to transform how people view financial institutions as key players in everything from economic growth and self-sufficiency to community enrichment and social change.”

In addition to overseeing marketing and public relations, the newly created position also is responsible for the bank’s Community Reinvestment Act (CRA) program.

Tynes will also serve as Executive Director of the Penn Community Bank Foundation, which contributes nearly $1 million annually to nonprofits and community organizations across the region. This unified oversight seeks to increase efficiency and maximize the effect of the bank’s brand, giving, and culture.

“Banking is changing and Penn Community Bank is responding,” said Jeane Vidoni, president and CEO. “Bernard brings a fresh perspective to our leadership team and has the tools and team members to truly deepen the impact of our organization throughout the region.”