Creative Ad Man, Barry Magarick, Behind Some of Region’s Favorite Ads, Has Died

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Barry Magarick
Image via the family.
Barry Magarick.

Barry Magarick, the creative individual behind many recognizable ads and jingles, has died. He was 83,  writes Gary Miles for The Philadelphia Inquirer.

The well-known advertising executive grew up in Collingdale. He died at Mercy Fitzgerald Hospital in Darby.

Mr. Magarick was the inspiration for many of the Philadelphia region’s most memorable ads in the last 50 years. They were heard on radio, TV, billboards, the internet, and in print.

His clients included Bernie Robbins jewelers, Fairway Auto Group, Norman Carpet One, and Guida Door & Window.

Mr. Magarick started Magarick Advertising LLC in 1971, filling a local retail advertising niche.

“Many agencies did not want the pressure of clients scrutinizing results on a weekly basis and being held accountable,” he said.

“He was a very colorful character and a relentless promoter,” said his son, Joshua. His wife, Rochelle, said, “He was born with a natural instinct to do what he did.”

Mr. Magarick was an award-winner and mentored college interns. He also provided unpaid services to nonprofits.

Mr. Magarick hosted jazz and folk music programs for WHAT radio in the 1960s and an all-night call-in talk show on WCAU radio called Psychic World in the 1970s.

Read more at The Philadelphia Inquirer about the life of Barry Magarick

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