For his new interview show, QuotaPath CEO AJ Bruno aims to take local sales executives out of their comfort zones. He’ll do this not through interviews in a studio, but rather by swooping guests aloft from Wings Field in Blue Bell in his Beechcraft Baron 58. Kennedy Rose reported the sky-high Q&A for The Business Journals.

The new online series “Value Props” is set to premiere in December. It is described as “Comedians in Cars Getting Coffee,” but for people working in sales.

“One of the things with ‘Value Props’ is that we’re doing it in an environment that’s probably going to be uncomfortable for that person,” said Bruno. “And that’s perfect because sales is all about working outside your comfort zone.”

The show has already lined up its first three guests:

• Steve Barsh, DreamIt Ventures managing director
• Joe Levy, Dataminr director of strategic accounts
• Danish Dhamani, co-founder and CEO of Orai

Future guests will continue to include CEOs, vice presidents of sales, and revenue operation managers. Bruno is planning to expand his show to Boston, New York, and horizons beyond.

Read more about the “Value Props” in The Business Journals.