Augusto’s of Madison, a 50-seat Warminster restaurant, is emerging from dark times. Its survival is in part because of an infusion of capital from The Barstool Fund, reports NBC10’s Lucy Bustamante.
A blood vessel-related medical condition hit Augusto Jalon, owner-operator-chef, in 2014. Its long-lasting repercussions severely curbed his ability to work.
Then the pandemic almost swamped the business, nearly erasing its 17-year legacy.
The double-whammy setback caused a desperate Jalon to turn to The Barstool Fund for help.
In his video plea to David Portnoy, creator and overseer of funding to needy small businesses, Jalon was heartbreakingly honest.
“What I am asking for you humbly is just a little help to bridge our gap to get us to the end of this year, when hopefully all the vaccines will be through.” Jalon said in a video shot during his long recovery.
“We have tried to do the right thing by keeping our associates working. And paying them out of our savings and retirement [funds],” Jalon continued. “But that can no longer go on, as we’re just in a bad way right now.”
Portnoy responded with much-needed cash.
Augusto’s is now returning to health, as is Chef Jalon. He has been “…peeking [his] head into the kitchen a little bit” to check on his daughter’s oversight of its Mediterranean, Nouveau Latino, French Bistro and American dishes.
More of Jalon’s interview is at NBC10.