Sweet and Festive? Gross and Waxy? Pennsylvanians’ Opinion of Candy Corn Makes National Ranking

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candy corn
Image via Sarah Wetmore at Creative Commons.

Candy corn. Is there a more divisive treat this time of year?

Some fans eagerly await bags of the sweet yellow-orange-white triangles in supermarkets and convenience stores. Foes, on the other hand, taking a hard pass, rummage trick or treat bags for the Reese’s Pieces or M&Ms instead.

One person’s trick is another person’s treat.

But the local ‘con’ votes for candy corn swim against the tide of history.

Turns out, it’s an 1880s home-town invention.

According to History Channel reporter Becky Little, an employee of the Philadelphia Wunderle Candy Company first molded sugar and corn syrup into a confection designed to mimic chicken feed.

Does that local connection shape our love-it/hate-it view?

Brach’s, the candy’s current manufacturer, assessed candy corn sales to determine the top — and bottom — states for its purchase.

According to its findings, we’re pretty positive on candy corn. Company sales data puts Pennsylvania at No. 7 out of 20.

California, Texas, Florida, New York, Michigan, and Illinois like it more than we do, as indicated by sales. Alabama, Hawaii, Nebraska, Vermont, and Wisconsin are even less fond of it than we are; in fact, they put candy corn at the bottom of the Halloween food chain.

Apparently, the shape of the candy has little bearing on whether consumers find it palatable or not. Brach’s data analysis also covered the autumn/harvest corn varieties, with their brown tones. And those soft, chewy pumpkins with green tops.

That said, Brach’s is still trying to win over fans.

For the 2021 Halloween season, it is introducing two variations on the staple: one uses berry flavors, the other combines banana, blue raspberry, and vanilla.

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